Advancing Circular Economy: Sorbent Tissues Drive Sustainable Solutions in Australia
In a groundbreaking move towards sustainable development, the Australian government has unveiled the Circular Economy Framework. This strategic plan aims to elevate the nation’s sustainability efforts while fostering economic growth. By striving to double its circularity by 2025, Australia hopes to inject an additional $26 billion into the national GDP by 2035 and slash greenhouse gas emissions by 14%.
The growing imperative for sustainability is becoming a core driver for business growth. A significant majority of Australian companies, around 67%, acknowledge the financial gains derived from implementing green strategies. Although sustainable products often require a higher initial investment, their long-term benefits, which include improved operational efficiency, enhanced brand image, and increased customer loyalty, far outweigh the startup costs. Consequently, an increasing number of businesses are planning to expand their sustainability budgets, with 49% expecting to boost spending over the next three years, a notable rise from 38% the previous year.
The APP Group, through its fruitful collaboration with Sorbent, is playing an instrumental role in bolstering Australia’s circular economy. By embedding eco-conscious practices in their Australian operations, they are aligning with the broader sustainability movement.
“Toilet paper is an indispensable everyday item in Australia, and our commitment is to produce it sustainably,” expressed Steve Nicholson, Director for Sorbent Paper Company. “Our goal is to support the new Circular Economy Framework put forward by the Australian government and to encourage businesses to adopt sustainable practices.”
Sustainability is at the core of Sorbent’s manufacturing processes. The company procures fibers from responsibly managed plantations, utilizing fast-growing trees that allow for minimized land usage without compromising on product quality. Sorbent holds a certification from the Programme for the Endorsement of Forest Certification (PEFC), ensuring that all raw materials are either PEFC Chain of Custody certified or responsibly sourced according to PEFC standards.
By focusing on responsible sourcing, efficient manufacturing, and eco-friendly innovations, Sorbent is actively supporting Australia’s sustainability goals. Their dedication not only propels industry progress but also meets the rising demand for products that are environmentally friendly.
Sorbent’s commitment to sustainability is complemented by the efforts of the APP Group, a prominent pulp, paper, and forestry company based in Indonesia. Serving over 150 countries, APP Group prioritizes sustainable and ethical practices across its operations in Indonesia and China. Guided by their Sustainability Roadmap Vision 2030, which aligns with Environmental, Social, and Governance (ESG) principles, the company dedicates itself to environmental protection, community support, biodiversity preservation, and achieving carbon neutrality.
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